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Looks like a nightie but so isn't - Style Crush Claudia wearing Ganni on Strictly Saturday Show

Who is Ganni?

GANNI is a Danish fashion brand headquartered in the heart of Copenhagen. Family-owned and run by Creative Director Ditte Reffstrup and CEO Nicolaj Reffstrup since 2009, Ganni is represented in more than 400 of the world's finest international retailers as well as in 18 own concept stores in Denmark, Norway, and Sweden. GANNI is cool, Skandi effortless, easy-to-wear pieces. It is High end High Street but they have some amazing dresses, and everyday wear. My tip, keep your eye on what you like and if you're lucky it will go in the sale.

Design isn’t an intellectual exercise, it’s a gut feeling. I find inspiration in everything and nothing in particular, but music, movies and traveling usually get my mind going. Design is an emotional ride for me. If my heart is not in it, it doesn’t happen.” - Ditte Reffstrup, Creative Director

“Ganni Girls are playful, fiercely independent and uncomplicated - they instinctively know that fashion is about discovering your own style, rather than copying looks from a magazine. We design quality fashion that can be worn in different ways to suit individual style.” - Ditte Reffstrup, Creative Director

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