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I LOVE High street and designer collaborations, it gives you a chance to own a beautiful piece from a designer you may never be able to afford. Will I go camp out (no) but I will check out the pieces, mark them and click refresh continuously to try and get something. The last H&M collaboration with Kenzo I was lucky and grabbed a gorgeous clutch and a scarf for a good friends birthday. This time I think I may be disappointed as I'm already coveting the floral maxi dress on the video.

I am so EXCITED!! Who is it? Today H&M announced their big secret: the next exclusive designer collaboration will be with ERDEM, the London based must-have designer loved by celebrities and fashion insiders alike. He's all about expression, beauty, delicacy and storytelling and with H&M revealing that the visionary film maker Baz Luhrmann will be bringing the collection to life. Have a sneaky peek at the video, its going to be gorgeous with stunning dresses that can be worn through winter, next summer and beyond and he designs a mean suit! It's something to look forward to.

BOOKMARK: ERDEM x H&M will be available in selected stores as well as on, November 2.

ERDEM established 2005 in London.

FOUNDER: Canadian/Turkish designer Erdem Moralioglu.

DESIGNS: Exquisite romantic garments and beautiful floral prints.

CLIENTS: Cate Blanchett, Emma Watson, Felicity Jones, Nicole Kidman and the Duchess of Cambridge, to name a few.

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